Friday, 11 September 2015
HEALTH AND SAFETY GRID
This is my health and safety grid including the following areas: hazards,
who is at risk, controls, severity of injury, chance of injury and level of risk. This will help me understand the dangers when filming my music video, and to be more responsible when approaching these hazards. I took in consideration the actors and myself, throughout the different locations and the potential hazards from filming at these places.
CINEMATOGRAPHY DEVELOPMENT
In my music video I must show examples of some of these shots:
I am already able to frame shots and understand the distance between the camera and an object, along with how lighting affects an image.
Medium Close Up - I took this image because this is the most common shot used for magazine covers. This means it is important to get it right. Taking this shot helps me understand exactly how I am going to take the medium close ups during the photoshoot for my front cover image. This shot shows their outfit as well as their face, which is important because the outfit completely defines the person - as the reader can only judge from what they see.
Close Up - A close up is used to dramatically show facial features or put all of the viewers focus onto features that we will not recognise from for example, a long shot. I like this shot because if it is taken correctly it is rather flatering, although I do not need this type of shot to be used in my magazine.
Badly Framed Image - This image was taken incorrectly as the top of the model's head is not in the shot. The person needs to be shot in centre frame with their head fully within. Badly framed images can also be taken on slants, which creates a sense or disorientation or distortion. Overall I will not be taking any badly framed shots in my photoshoot.
Long Shot - The long shot includes the whole of the person's body. It is used to capture everything that they are wearing and also to establish the background or location that they are in. This shot is often used on magazine covers although it is most commonly of bands (which is technically a four shot, five shot, etc). I will take many long shots in my photoshoot so that the readers get an image of their full body, I can put the models in any background. They will be useful on my contents page to give diversity to all of the images and a difference from the front cover. I could also use this shot on my double page spread as it will be taken of the same model on the cover, except it will show more of her in comparison to the medium close up.
Bad Lighting - This shot demonstrates how the use of bad lighting can effect the image. If the image is too dark it makes it hard to understand the image, if it is too bright then it takes too much of the contrast away and can often look faded. It can make the image hard to look at, especially if it looks really unrealistic.
Good Lighting - Having good lighting on an image shows the true features of the image. For example it isn't saturated or highly contrasted, which makes it pleasing to look at and more attractive. My model's facial features stand out here as it is natural and realistic.
Two Shot - A two shot simply shows two people in the same shot. It is used to establish something happening between multiple people, or their closeness. Here my two models are linked by the arm around the others' neck. This shows that they are close and it has a positive outcome. I will definitely be using this shot for the images on my contents page.
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ANIMATIC
- Story board with chosen track to demonstrate timing of image to song
- http://a2natashanewman.blogspot.co.uk/2014/11/animatic.html
STORYBOARD
https://www.storyboardthat.com/ is the website that I used to create an online storyboard. The storyboard is a shot list that demonstrates a summary of each shot I plan to use in my music video. It will help me remember exactly what shot I aim to take when filming my video and in a chronological order so that I can tick off which I have shot (on a printed out/paper version). I repeatedly listened to the song so that I could decide on the duration of the shot. I will filming more footage than on the storyboard however, so that I have spare or maybe even a better shot to replace another.
Storyboard from tashaxgs
FINAL IDEA
ABSTRACT VIDEO
My final idea is to get many different location shots and nature shots along with a male and female character to show them having fun giving the song the right positive tone. I want to put a filter on the whole video called 'Textures' on Final Cut Pro. I'm hoping that it will look something like this:
For part of my final idea I have also decided to film coloured ink, oil and other liquids deposited into water. I will do this by using pipettes and syringes, I will also need a clear tank or case to fill with water and clean it throughout to capture different colours in different shots.
Equipment:
Bowl/vase (filled with water)
Lamp (for clear lighting)
Pots of ink
Table
White paper
Tripod
By watching these videos I will learn how to capture brilliantly inciting macro photographs of the flow of ink/oil in water with the click of the shutter using my collected equipment. In these how-to videos I will learn the proper staging of lights, camera settings, and useful items for your in-home photography studio.
Micro Elements Grid:
My final idea is to get many different location shots and nature shots along with a male and female character to show them having fun giving the song the right positive tone. I want to put a filter on the whole video called 'Textures' on Final Cut Pro. I'm hoping that it will look something like this:
For part of my final idea I have also decided to film coloured ink, oil and other liquids deposited into water. I will do this by using pipettes and syringes, I will also need a clear tank or case to fill with water and clean it throughout to capture different colours in different shots.
Equipment:
Bowl/vase (filled with water)
Lamp (for clear lighting)
Pots of ink
Table
White paper
Tripod
By watching these videos I will learn how to capture brilliantly inciting macro photographs of the flow of ink/oil in water with the click of the shutter using my collected equipment. In these how-to videos I will learn the proper staging of lights, camera settings, and useful items for your in-home photography studio.
Micro Elements Grid:
AUDIENCE RESEARCH - MY COLLECTED RESEARCH AND FEEDBACK
This is my online survey that I sent out to the Media and Film department of college, and also shared on my social media (Facebook and Twitter). I used questions based on demographics, so that by age, gender and the stereotypical genres that the people who responded listen to should show patterns. The responses will also help me by taking the comments and answers and putting these ideas towards my promotional products. Below is the link to my survey and screenshots of the questions I included. These questions are useful because I will recognise what genre and age group listens to what genre and what they like from music videos with secure evidence.
https://www.surveymonkey.co.uk/r/X8Y59KB
I also made a questionnaire on a paper document so that people could answer openly without having options to choose from or boxes to tick. This meant the answers were not as limited and were more personal. Below is a presentation of all of the responses.
https://www.surveymonkey.co.uk/r/X8Y59KB
I also made a questionnaire on a paper document so that people could answer openly without having options to choose from or boxes to tick. This meant the answers were not as limited and were more personal. Below is a presentation of all of the responses.
Paper Questionnaire from tashaxgs
Questionnaire for my Focus Group Video's:
1. What is your age?
2. What is your social class?
3. What is your favorite genre of music and why?
4. Where do you watch music videos?
5. If you were to watch a music video on a music channel, which one would it be?
6. What would encourage you to watch more music videos?
7. What do you enjoy about music videos?
8. Do you prefer performance, narrative or abstract music videos and why?
9. What music video did you last watch?
10. What did you enjoy about it?
Questionnaire for my Focus Group Video's:
1. What is your age?
2. What is your social class?
3. What is your favorite genre of music and why?
4. Where do you watch music videos?
5. If you were to watch a music video on a music channel, which one would it be?
6. What would encourage you to watch more music videos?
7. What do you enjoy about music videos?
8. Do you prefer performance, narrative or abstract music videos and why?
9. What music video did you last watch?
10. What did you enjoy about it?
AUDIENCE RESEARCH - DEMOGRAPHICS OF THE INDIE GENRE
Indie labels, also called independent record labels, do not operate under the awnings of larger corporate brands, as a number of smaller labels do. This gives indie labels complete freedom in selecting, developing and promoting artists based on what a niche customer group wants to hear, rather than developing music for the masses. Marketing plans for indie labels are closer to the ground than major labels, relying on face-to-face contact at live music events to spread the word about new artists in a grassroots way.
Indie labels' target markets are nearly the opposite of major labels. Indie labels target smaller groups of consumers who prefer music that breaks the rules of tradition. In terms of demographics, indie labels' target market runs the gamut from pre-teens to older individuals, but the highest age concentration is likely to be between 20 and 30 years of age. In psychographic terms, indie fans generally like to differentiate themselves from others in the way they dress, the music they listen to and the entertainment they prefer. In terms of behaviouristics, indie fans can run the gamut from low-income savvy shoppers to high-income music collectors. The key in defining a target market for an indie label is to speak directly with people who are drawn to the types of bands you wish to represent, taking the time to get a feel for what they like and how they present themselves.
Indie record labels in the late 20th century operated in a no-rules frontier zone of the music industry, enjoying the freedom to try new things outside of the traditional major-label model. However, indie labels in the 21st century have become so popular as to no longer truly be "independent" in the original sense. New indie labels enter an established and growing industry where a range of competitors can be considered major labels in their own right. New indie labels must now take stock of the established indie labels they will be coming up against vying for the attention of fans.
Indie labels differentiate themselves by the mix of artists they sign and promote, making this a crucial section of an indie label marketing plan. Before you get your label off the ground, bring one to five groups together under a basic representation contract to establish a base "sound" for your label. Be careful in the future to sign bands with similar sounds, never straying too far from your original groups' styles. This will allow music fans to be able to identify your label immediately when they hear a new band, and can generate long-term customer loyalty in fans who prefer the distinct sound of your groups.
Concert promotion is one of two major revenue drivers for any record label -- the second being music sales. Live concerts are also the main marketing driver for indie labels, providing the in-person experiences that can turn casual indie fans into loyal brand champions. Continually organize tours for your groups focused around recent album releases. Favor less conventional outlets for your shows -- outlets more likely to attract your target customers. Book your artists at camping festivals and art expositions, for example, rather than arenas and concert clubs.
AUDIENCE RESEARCH - DEMOGRAPHICS
What is demographics?
Demographics: Measurable characteristics of media consumers such as age, gender, race, education and income level. The characteristics and statistical information that distinguish a group of people. These characteristics commonly include age, gender, ethnicity, occupation, interests and other quantifiable criteria. A business’ target demographic captures the group of people at which their products or services are aimed. By looking at these characteristics of an audience it helps us understand how to target a product, it helps to differentiate how to appeal directly to an audience.
Companies also track demographics like education, household size and occupation. Most demograpgics are defined or delineated by specific ranges. For example, the age demographic may divide into ranges such as 18 to 24; 25 to 34; 35 to 54; and 55 years and over. People within these age groups have different values, Their preferences for certain products or services may vary as well. Similarly, statisticians may divide income statistics into groups to differentiate those in the lower middle, middle statisticians may divide income statistics into groups to differentiate those in the lower middle, middle and upper class.
One of the main advantages of demographic segmentation is that the information you need is readily available for you. You can pull census data to determine who, where, and how you want to market your product.
Another advantage of demographic segmentation is customer retention and loyalty. When an organisation spends time focusing on its customers and their wants and needs, customers will typically come back for repeat business.
A - Upper Middle Class
This category includes people in higher managerial, administrative or professional job employment. These higher class people will be older (50+) have a lot of power and status in comparison to the other categories, they are also more wealthy. They commonly have families and are well educated and have a good lifestyle with a lot of cultural capital. This class group will listen to classical music and opera as it was more popular growing up in this generation and also because of how they have adapted to their lifestyle. They may even play classical music on instruments themselves.
B - Middle Class
This category includes people in intermediate managerial, administrative or professional job employment. The middle class still has a fairly hair status and have some wealth as they have good jobs and a good education. This group will listen to classical music and maybe classic rock (such as The Beatles and Elvis Presley) as this was the genre that became popular throughout this generation. They still have cultural capital and primary socialisation.
C1 - Lower Middle Class
This category includes people who are in supervisory or clerical and junior managerial, administrative or professional job employment. The lower middle class are less wealthy than the above two, however are still well educated and have a good lifestyle. This group are likely to listen to Reggae music or Pop as this group of people have more time to listen to the radio.
C2 - Skilled Working Class
This category includes skilled manual workers which are of the working class and have qualifications, such as plumbers, builders and electricians. This shows that they have an education and are earning good money but they're not as wealthy as the above categories. This group will listen to Pop music, chart music and maybe RnB - age dependant. This is because these are typically younger people and have grown up surrounded by these popular, mainstream genres.
D - Working Class
This category includes unskilled manual workers, such as factory workers. This class of people do not have qualifications and are likely to be uneducated. They are also unlikely to be wealthy enough to own a house or have a family. This group of people will listen to RnB music because it is very urban music which reflects the way that these people live.
E - Casual/Lowest Grade Workers
This category includes pensioners and others who depend on the welfare state for their income. It is also the lowest sociodemographic category. These people can be unemployed or retired and rely on money they have previously made rather than having a secure income. I believe that this group will listen to Rap music if these people are younger and have a low income. However pensioners may listen to classical music as they have more time to listen to the music from their generation.
This category includes people in higher managerial, administrative or professional job employment. These higher class people will be older (50+) have a lot of power and status in comparison to the other categories, they are also more wealthy. They commonly have families and are well educated and have a good lifestyle with a lot of cultural capital. This class group will listen to classical music and opera as it was more popular growing up in this generation and also because of how they have adapted to their lifestyle. They may even play classical music on instruments themselves.
B - Middle Class
This category includes people in intermediate managerial, administrative or professional job employment. The middle class still has a fairly hair status and have some wealth as they have good jobs and a good education. This group will listen to classical music and maybe classic rock (such as The Beatles and Elvis Presley) as this was the genre that became popular throughout this generation. They still have cultural capital and primary socialisation.
C1 - Lower Middle Class
This category includes people who are in supervisory or clerical and junior managerial, administrative or professional job employment. The lower middle class are less wealthy than the above two, however are still well educated and have a good lifestyle. This group are likely to listen to Reggae music or Pop as this group of people have more time to listen to the radio.
C2 - Skilled Working Class
This category includes skilled manual workers which are of the working class and have qualifications, such as plumbers, builders and electricians. This shows that they have an education and are earning good money but they're not as wealthy as the above categories. This group will listen to Pop music, chart music and maybe RnB - age dependant. This is because these are typically younger people and have grown up surrounded by these popular, mainstream genres.
D - Working Class
This category includes unskilled manual workers, such as factory workers. This class of people do not have qualifications and are likely to be uneducated. They are also unlikely to be wealthy enough to own a house or have a family. This group of people will listen to RnB music because it is very urban music which reflects the way that these people live.
E - Casual/Lowest Grade Workers
This category includes pensioners and others who depend on the welfare state for their income. It is also the lowest sociodemographic category. These people can be unemployed or retired and rely on money they have previously made rather than having a secure income. I believe that this group will listen to Rap music if these people are younger and have a low income. However pensioners may listen to classical music as they have more time to listen to the music from their generation.
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